Companies must adapt to digitization if they want to continue to occupy a prominent place in the minds of their customers. Through it, they face the challenge of having to create and manage brands that respond to the needs of clients quickly, with transparency and sincerity.

What are the benefits of digital marketing?

Online marketing is a way to give practical solutions to the company and its customers, as well as providing information for the development of new products or services adapted to what each consumer seeks. How? It is the result of combining human knowledge with technology and real-time analysis. Also, it offers the possibility of reaching a higher audience at low cost.

As more and more people are attached to the Internet – currently 3.2 billion people – digital marketing has become the most accepted way to reach them, in particular through the mobile channel. Therefore, it is key that the brands launch creative multiplatform campaigns to implant not only in mind but also in the heart of its current and potential customers.

How do we establish this relationship with consumers?

One way to do this is to put aside the intrusive methods that have been acquired over the years to proceed with a unique strategy: to generate information of such interest that the clients are the ones who move to look for it. This implies a change in the process of the search for information: to saturate the consumers provoking their rejection to these are those who go to the brands to know them.

Getting new customers faster

Surely, your primary source of new customers is by recommendation from other clients. Most companies grow that way. However, if growth depends only on the “refer," this may be too slow. The Internet is an excellent channel to attract new customers quickly and with higher returns. So, to get customers online, the most useful tools are Google Adwords, Advertising on Google such as pay per click in Orlando, FL, and Facebook Ads, advertising on Facebook.

While many SME owners say their customers are not looking for the internet, the fact is that increasingly are potential clients who do. For example, everything related to legal, accounting firms and other professional services are items that work well on the web. Also manufacturers, importers, and distributors. People look for suppliers online, there"s contact, and then require personal attention outside the web, through a phone call or face meeting. Try pay per click in Orlando, FL as an advertising strategy.

Conquering new markets

If you are interested in expanding your sales to new provinces, or even new countries, digital marketing is the fastest way to do both allows specifically targeting these markets campaigns. Thus, potential customers in these areas will begin to consult with your products or services. For example, if currently you have a few good customer and you feel that the client profile which there is wanting, you can target your efforts to those regions.

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Marketing is made up of the terms market (operation buying and selling) and art or technique; you could say then that marketing is the art of the sales transaction, or that marketing is the art of exchange. However, this definition would involve a very narrow or too broad view, according to taste and concept that is present in much of the current human activities.

Theoretical definition of marketing

Here are two concepts, merely theoretical, trying to encompass, in a short paragraph, the whole concept enclosing the term:
According to American Marketing Association, marketing is an activity, set of institutions and processes. Its purpose is for communicating, delivering and exchanging offerings that have value for consumers, customers, partners and society in general.
It can mean as a set of principles and practices seeking to increased trade, especially in demand. Study procedures and resources aimed at this purpose.

Premises of marketing concept
  • The organization sees its mission to satisfy a definite desire for a certain group of customers together.
  • A business should recognize that to meet those desires; it needs a good program of market research.
  • A company should realize that all company activities that tend to affect customers should be under control of integrated marketing.
  • An organization believes that providing a good job to satisfy your customers will earn their loyalty, their preference, and their good opinion.

These are the things that are essential to achieving the goals of the organization.

Marketing objectives

According to Drucker, the aim of marketing is to make consumers know and understand the consumer products or services that perfectly fit their needs. In an ideal situation, consumers were willing to buy, and then you just have to let them get products or services.

The main goal of marketing is to find out the consumer needs and provides satisfaction through a coordinated set of activities. Such action will enable the organization to achieve its goals. Satisfaction is the most important for customers.

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