How to me to begin the business?

Lyudmila TKACHENKO (Belarus, Minsk) Competition

Dear edition of the IBK I ask to publish and include in number of competitive works this article. In my opinion, its theme is actual enough and practically quite useful. I hope, that my article though a droplet, but will help somebody at opening the business.

I have written this article for at whom the question taken as the name of article as speak, already became an edge. It is article for those who have decided to find the answer to it in the Internet. In due time all this occurred and to me. And I too then aspired to find though any councils or recommendations on webs - pages. I for a long time then thought, to what to me to ask a question to search machine at once to receive only that interests me. But so I also have not thought up anything and have formulated the question literally conterminous to the name of this my article. On the inquiry I have received many reciprocal references - and at me the joyful idea has flown, that in such abundance of materials I necessarily shall find all that so is necessary for me. One of the first I have found «Step-by-step manual on creation of business from zero». I with ecstasy begin it to read, though the beginning of me at once guarded. Imagine a polyclinic with an inscription above an input: Visiting of the given establishment is dangerous to your health! Something similar is observed and at this manual. There are the reader at once warn, that performance of recommendations of a rate dangerously for him (the reader – L.T.) Outlooks! And, really, gradually studying the prologue of a manual, my initial optimism began to dissipate gradually. Though the contents of this prologue was quite logical and convincing. In opinion of authors of a manual, the basic difference of their rate from the systems of training used in usual educational institutions is that at them the future businessmen do not type some set of knowledge, and develop the enterprise abilities. Such abilities, in particular, are: ability to put the purpose and to reach the purpose; strong-willed abilities; ability to convince; ability to transfer psychological pressure; ability to take the responsibility on itself; ability to make true intuitive decisions in conditions of lack of the information and time. All this is certainly quite good - all are ready to develop the abilities, moreover in the necessary direction. The statement is very much intriguing, that training on an offered manual occurs in practice and will consist of several stages. At the first stage half-year are a creation of business "from zero", that is instead of money own time, energy and brains are put. And at the second stage, and it as early as half-year, is a remote business that is business which does not demand constant presence and he can be operated from any point of the world, for example, with the help of the Internet and phone. As all is tempting and is simple! Further authors have decided to dumbfound in general aspiring and thirsting people to open the business. For this purpose they destroy existing, in their opinion, myths. The first myth is necessity of a seed capital at creation of the affair. In opinion of authors, «the seed capital is not necessary, moreover, it frequently harmful, as creates a temptation to rely on money whereas it is necessary to rely on it. Problem not that is necessary money, a problem that it is necessary to multiply, let that few money which are. And, there is a precise dependence, the more the sum, it is more difficult to increase greatly it. One thousand roubles are easy enough for doubling, but one million dollars is difficult for increasing even by five percent, and very easily it is unsuccessful to enclose and lose a significant part or even all». The second myth is «representation that someone will give you the knowledge necessary to you, and you will create the business. Business is not in knowledge, and in skill to operate with them. We shall tell each of us can receive with the help of the Internet the knowledge necessary to it, but one as a result of receive nothing, and others earn decent money. But here, it is necessary to pay attention that what earn, distribute and sell the information, instead of consume it. You need to turn from the consumer to the founder then at you the chance to create the business» will appear. In opinion of authors of a manual, a problem of an offered curriculum is «training to how to think up itself, instead of studying of already available knowledge. The one who can think out and check itself the ideas in practice trains the ability to think out to embody in practice own ideas. That is such person becomes the creator. Intermediate result is creation of the affair. An end result, certainly, is no, but there is a following task, to become not simply provided person, but the person happy. You know what such happiness? Happiness is not in quantity of money, and is in a way of life. The businessman who already has an opportunity to create own way of life as he to itself the head, can think up that way of life which will make his happy... The Important element of this image is favourite business». At the further reading the prologue by authors of a manual the truth not at once everything, and in parts is offered to the reader to pay for a full rate of study the decent sum. I shall not speak about advantages of most all manual as for the sake of satisfaction of the curiosity I not so would like to pay the big money for me. That in this manual there is nothing useful, specifies triviality and without concreteness to the prologue. The similar conclusion can be made and for set of other paid manuals, recommendations how to earn the big money. Purpose of my article is to warn you dear readers of a temptation and to not be naive. I congratulate you on the most remarkable Holiday of Easter! Up to a new meeting in the Internet, dear friends!

And consumer basket all becomes easier and easier

Valentine KULIK (Belarus, Minsk) Competition

Dear edition of the IBK many thanks for the publication of my clause «In a sound body - healthy spirit» (IBK, №14, 2007). This article is devoted to very important theme, but apparently by results of voting the worthy response at readers of the IBK it has not caused. Apparently, questions of the health for the present do not excite our youth. Therefore I bring to your attention the new work on an economic theme. In this connection I ask to allow repeatedly me to participation in competition «Gold Feather of the IBK». Competition very much is pleasant to me. It is insulting certainly, that me up to the end and has not understood. Business in fact is not in awards, and in attention and understanding. To all winners, especially Virginia Hmeljauskajte and Larisa Miroshnichenko, my sincere congratulations! Good fellows! I hope, as I soon shall among them. With impatience I wait for an output of each new number of the IBK. I suffer, when output of the IBK is late. If there are any problems is always ready to help.

Very interesting picture is observed in our daily life now. When the majority of citizens of Belarus hardly hold out from the salary up to the salary, in the state mass-media constantly repeat, that the life in Belarus to become all better and better. It appears - we so well live, what even have decided the atomic power station to construct. Though the question on construction of the atomic power station is important enough, and I would tell even fatal for the country, I shall speak all about more prosaic things: about our needs. And the occasion is for such conversation. In fact, on March, 15 is the World Day of protection of the rights of consumers. The majority of our citizens so plainly also do not know, that enters into a consumer's basket. Though, to tell the truth, the knowledge or ignorance by the population of the contents of this really nonexistent basket does not affect in any way their standard of living. It in essence some mathematical parameter, which in the greater measure is necessary for economists and policies. And for us it is a level of the indication of our social thermometer reflecting a condition of economic health of our society. So the consumer's basket includes the minimal set of food stuffs providing quantity minimally necessary for the person of calories. The consumer's basket also includes both a necessary set of articles of food, and services with payments. Thus, products, the goods and the services necessary for preservation of health of the person and maintenance of his ability to live enter into a consumer's basket. The consumer's basket pays off for three basic social groups of the population: able-bodied population, pensioners and children. Importance of this parameter will be that on the basis of a consumer's basket the size of a living wage, average on the country is established. Those citizens at whom the income of below such minimum, can apply for reception of grants at payment for an apartment and other social payments. Is here and a political component: the cost of a consumer's basket, the less official living wage so, and the statistics shows also a smaller share of the population which lives below the breadline less. It is uneasy to guess, that intentionally underestimating a consumer's basket it is possible it is artificial, only on a paper, successfully to struggle with poverty without real indexation of salaries and payment of grants. Still there is important enough parameter. It is the Index of the consumer prices (ICP) which characterizes change for the certain period of time of cost of a consumer's basket of the goods and the services got by the population. It represents the relation of cost of a consumer's basket in a present situation to its cost expressed in the prices of the basic period (as a rule, in the prices of the last year or month) and does not take into account influence of change of incomes of the population, quantity and structure of its consumption. So, the consumer's basket is formed under basic clauses of charges of the person or family on a meal (including bread and bakeries, meat and meat products, milk and milk products, eggs, oil, a fish and fish products, a potato, vegetables, fruit and berries, vegetable oil and margarine, sugar and confectionery products, other products); clothes, linen, footwear; medicines, subjects of sanitary and hygiene; furniture, subjects of cultural and community and economic assignment; habitation and municipal services; cultural - educational actions and rest; household services, transport, communication; the maintenance of children in preschool establishments. When contents of a consumer's basket are known, it is simply to calculate its cost. For this purpose the data of the Goskomstat on a level of consumer prices and tariffs for food stuffs, articles of food and services undertake. Thus the percentage ratio between men and women is taken into account in able-bodied population and among pensioners. And among children shares of children in the age of till 6 years and from 7 till 15 years are taken into account. The statistics uses also other social and economic indicator of a life of the population - the so-called minimal consumer budget. Its size too settlement also characterizes a cost estimation of the blessings and services of higher in comparison with a living wage of a level. In other words, the minimal consumer budget provides normal reproduction of a labour for a working part of the population and ability to live for an invalid part of the population. If to tell the truth, that all was minimal. And so, it is considered, that more - less normal life begins at incomes of the population in 2,5 times above size of a living wage.

I shall result some figures. So official average per capita minimal consumer budget for family from four people since November, 1, 2007 makes 289110 roubles for a month. From them on food stuffs 48,8 % (141085 roubles), clothes, footwear, linen - 19,5 % (56376), subjects of cultural and community and economic assignment - 6,6 % (19081), subjects of sanitary, hygiene, a medicine - 1,8 % (5203), payment of habitation and municipal services - 10,5 % (30356), household services, transport, communication - 8,3 % (23996) are necessary. And on all other there are 4,5 % (13009). Consider, whether it is possible to live month for such money? In fact consumer basket every month all becomes easier and easier because of a rise in prices. The state considers that on this money to live it is possible. And how you consider dear readers?

All that glitters is not gold

Larisa MIROSHNICHENKO

(Belarus, Minsk) Competition

Our life recently abounds the interesting phenomena. Come in shop in any large city, and eyes run up. The goods abundance - and is to be bought all. And all goods of known firms - only spread money. And so is almost in each shop. Involuntarily there is a question; really at us so trading communications with the world famous firms are well adjusted, what they have filled up with the goods all our shops, down to commercial booths?

Thinking above this question, I was overcome always with doubt that such can be. And, somehow once, I needed to buy a shirt for the father, and I have gone to the nearest shopping center. Has chosen a beautiful shirt and has asked the seller, how many it costs? The seller has named to me the price. The price was decent. My question why the shirt so dearly costs, the seller has answered, that a shirt Italian, firm …. On what I have objected it, having told, that, is authentically known to me, that this Italian firm does not trade with Belarus. The seller, not having blinked even an eye, this shirt from an old set which they already for a long time have received from Russia has told to me, that. That I could answer such sharp and resourceful girl, the seller? Anything … But it was clear, that it was the fake. But the shirt was beautiful and was at first sight tailored qualitatively enough. And I have bought it. To the father I have told nothing. And he was very glad to my gift and with pleasure carries this shirt till now. But any dissatisfaction nevertheless did not allow to me of rest, and I have again gone to that shopping center. I have got acquainted closer with the resourceful seller. After long conversation I have not sustained all and have set to her harassing me all time a question that she trades in fakes. On what the girl, having sighed, has told, that about all goods she of anything cannot tell, and particularly about I wash a shirt knows, to it one businessman brings them on realization, that at him the workshop and they sew man's shirts and ties. I inspired with the investigation have asked the seller to acquaint me with this businessman. On my request the girl very reluctantly, but has responded and has advised to come to her on the nearest Tuesday in the morning when this businessman usually brings to her the goods on realization. In due time I go to shopping center. After a while I have seen the man with the big package. He has quickly transferred a package to the seller together with any piece of paper. The seller has taken a package, has closely studied a piece of paper and, having nodded in my side, something silently to him has told. The man, quickly having said goodbye to her, has approached to me and has asked, what me interests? I, let will excuse me edition of the IBK, have told to him that I from the newspaper Belaruskaja Krynitsa and want to set to him some questions. He somehow in the beginning has become puzzled, has a little stood in thoughtfulness, but has then agreed to have a talk with me, having invited me in the nearest cafe. In cafe at that time was not a soul. And we easy could have a talk on any theme - nobody would prevent us. Having ordered a pair of portions of coffee, and me also ice-cream, he in the beginning was presented by Sasha, and then he has told, that knows Belaruskaja Krynitsa, knows Peter Silko and even read articles of Alena Golub, and then has still added, that this newspaper already for a long time does not leave. It was felt, that Sasha has become nervous. On what I to him have told, that it, really so it and is, but now the Internet-newspaper Belaruskaja Krynitsa supposedly leaves and that the editor-in-chief in it is the same Alena Golub. I have noticed, that my words of him have somehow calmed. I at once have told the Sasha about a shirt which I have bought, and have asked him how it needs to be understood - in fact I have overpaid the significant sum of money for it? Having listened to my claim, Sasha has begun to smile and has told to me, that if up to the end to understand, who to whom and how many has paid, I, most likely, owes to him for this shirt also to pay in addition. Having seen my bewilderment on the person, he began me to explain, that precisely such shirts which I have bought, imitations are sold in many shops and all of them if it is possible so to say. It do some sewing somewhere in Singapore, in Hong Kong, and can in the other place, on branches of this Italian firm on ancient, old equipment. And quality of these shirts is much lower than that they sew. It is unique correct here that they lawfully use the logo for covering substandard production is. I have been simply dumbfounded by such turn of an affair. Then Sasha me has asked, whether there are at me claims to quality of his shirt? Not waiting the answer, he has with confidence told to me, that all is clear to him - at me claims are not present and cannot be. Seeing my confusion, he has still added, that if within one year in my shirt there will be a defect I can address to him, and he immediately will exchange this shirt for anyone three new. And about payment he has still added that, that to buyers it is better to us to pay to him, to the domestic manufacturer, than any foreign firm will make profit of us. And supposedly those shirts which so are widely advertised, sewed in the Italy by small sets and miss for the big money among local elite. And on our market they practically do not get. I have been already shocked by all heard. But the Sasha seemed that it was a little, and he continued to tell to me still interesting enough things. So I have found out the interesting fact, that according to the western experts, 20 % of all goods in the world market - counterfeit. Now there is no area in which do not forge the goods. Forge practically everything, that it is possible to forge, especially cosmetics and perfumery. Forge clothes, the sports goods, electronics, computer programs, audio and video equipment, automobile spare parts and another. Fakes of medicines and articles of food are especially dangerous. Why forge the goods? As to me Sasha has explained, falsifiers forge only those goods which can be forged, that is if cost of falsification with interest pays off sale of the counterfeit goods. If cost of the counterfeit goods is equal a case or nearly so equal to cost of the original, the fake loses any sense. So dear readers, all that glitters is not gold. Be not fond of purchase of the goods with labels of widely advertised brands. Purchase of the goods is rather serious step and necessary to be always attentive and cautious. Up to the new meetings, dear readers!

FROM EDITION

Good luck

"Belaruskaja Krynitsa"...

Attention, COMPETITION!

To attention of readers!

THEME OF NUMBER

Easter - Light Christ's Revival

Mikola MAKSIMOVICH

Unanimously we are pleased,

dear brothers and sisters

Irina PAVLINA

POLICY

It was 90 years to

the Belarusian National Republic

Alena GOLUB

On a gold porch sat: Tsar, Czarevitch, King, King's son …

Peter ROMANOVSKY

SEMPER IDEM or always same

Constantine SAPRYKIN

Wreck of empire - Soviet Union

Mihas NIVASELSKY

Tragical March days of

the seventeenth year

Pavel HODOS

ECONOMY

And consumer basket all

becomes easier and easier

Valentine KULIK

All that glitters is not gold

Larisa MIROSHNICHENKO

How to me to begin the business?

Lyudmila TKACHENKO

SOCIETY

Not all laws of the nature

are subject to Bolsheviks

Peter SILKO

Whether the atomic power station is necessary for Belarus?

Egor FEDJUSHIN

The step forward, two steps back

Virginia HMELJAUSKAJTE

Advice to you yes Love …

Tatiana SAMSONOVA

CULTURE

These eyes are opposite

Katerina VOLK

On fragile keys of soul

Ales GRUSHA

I cannot differently

Liza BEGUN

MISCELLANEOUS

IDMan all will make

and with all will help

Ianina SHELEST

Ippotherapy in Belarus

Olga LAZARCHIK

Porfiry Ivanov and him Brood

Mihas SKRYPKA