Marketing is made up of the terms market (operation buying and selling) and art or technique; you could say then that marketing is the art of the sales transaction, or that marketing is the art of exchange. However, this definition would involve a very narrow or too broad view, according to taste and concept that is present in much of the current human activities. Theoretical definition of marketing Here are two concepts, merely theoretical, trying to encompass, in a short paragraph, the whole concept enclosing the term: According to American Marketing Association, marketing is an activity, set of institutions and processes. Its purpose is forRead More →